O’Neill, the Californian surf, snow and lifestyle brand was founded in 1952 by Jack O’Neill, the inventor of the wetsuit.

His invention allowed surfers to stay in the water longer, a feat that changed the modern surfing landscape. Since then, Jack’s visions have accompanied generations of athletes in the water and on the snow. O’Neill captured the innovative spirit of the brand and has since translated it into producing stylish and functional clothing and accessories. From its Northern California roots to the brand’s global evolution, O’Neill has emerged as a lifestyle brand for sports like surfing, skiing, snowboarding and wakeboarding.