Since the fashion brand was founded in 1969, s.Oliver has developed into a real institution in the fashion scene.

We stand for contemporary, modern fashion. High-quality qualities and fits that feel really good. Fashion for life instead of living for fashion! We know you have more important things to do than looking for the latest fashion trends. That family and friends time is way more important than a high fashion outfit and that you don’t need super skinny jeans that you can’t get on a bike in. Because even if you love fashion, your life is not about it. And that’s just as well!
We believe that looking good and doing good can go hand in hand. For quality, substance and sustainability. For family, friendship and being there for one another. We take care of each other and take responsibility. We show this in our products and in our daily dealings with our suppliers and you, our customers. No ChiChi, no circus, but really good fashion – looks that write your life.

We all know them – the moments in life or even professions where a chic, elegant outfit is required. This makes it all the more important that you can simply feel good in addition to being chic and remain true to yourself. We offer you that. Our premium collections support you in the small and big moments without pushing yourself to the fore. Because you play the leading role in your life! For every occasion, we stand for qualities that make you feel good and garments with great attention to detail – high quality, but not priceless. Our heart beats for reliable fits and modern styles that exude lightness and optimism. So that you don’t feel disguised at important family events or in everyday working life and you can just be yourself.