Pioneer

PIONEER stands for pioneering spirit and a clear focus on the future. “Our principle/recipe for success is very simple. We make jeans wearable.”
This was the motto under which the first PIONEER jeans were produced in 1977. It was the heyday of flower power and the hippies. “Denim pants” were protest and subculture, but not yet part of “bourgeois” fashion. PIONEER made jeans wearable and the brand became a symbol of fashionable confidence, perfect fit and excellent value for money.

Today, with its complete range of jeans, pants, tops and jackets for men, PIONEER offers outfits to suit all occasions and all generations.