In 1955 Max Berg acquired the license to sell the American fashion brand Betty Barclay in Europe. In addition to traditional women’s outerwear, the idea of a complete clothing idea was taken into account for the first time in the 1980s: the first combination programs, known as coordinates, were designed. The idea appeals to women and makes Betty Barclay a successful pioneer in this segment. In 1992 the first licenses were issued. First for Betty Barclay Fragrances, later also for shoes and accessories, glasses, watches and jewelry. Betty Barclay collections and licensed products are now distributed in over 60 countries and are divided into the segments Collection, Elements, Outdoor. Betty Barclay stands for class, zeitgeist, sovereignty and competence. A lifestyle that combines business and leisure. For the modern woman who enjoys fashion and femininity. As one of the leading women’s wear companies in Germany, the brand offers attractive lifestyle worlds with high identification potential. In addition to a large selection of women’s outerwear and coordinates programs, the offer includes fashion jewelery and high-quality accessories.
The CARTOON brand is the casual fashion brand for modern women. The cartoon woman is uncomplicatedly optimistic and has a sense of humor. The Coordinates collection includes shirts, blouses, sweaters, trousers, dresses, skirts and accessories. Fashion that is fun for women and meets life with a wink every day. As one of the leading women’s wear brands in Germany, BETTY BARCLAY stands for an attitude to life that combines business and leisure. The collections impress with their fashionable topicality in connection with an excellent price-performance ratio.