This is the story of Mr Kihachiro Onitsuka – a story that started from a humble idea that sport had the power to transform lives. Anima Sana In Corpore Sano – sound mind, sound body. The Latin maxim, that was the ethos behind Onitsuka Tiger, and later became the acronym ASICS.
In the beginning, we set out to help the youth of Japan and rebuild a better future after the War ended in 1949. We believed playing sport was the best way to unite people and connect communities. Sixty years on, this same philosophy remains. Our focus on carefully crafted details and an ongoing urge to innovate is what has allowed us to take Onitsuka Tiger to the world.