The Steiff teddy with the button in the ear stands for tradition, quality and well-being.
This philosophy, which was once brought to life by company founder Margarete Steiff, is also the basis of the Steiff Collection. The brand stands for a carefree childhood and arouses strong emotions in young and old. It is valued and passed on to the younger generation. With an innovative, child-friendly and contemporary design, a harmonious choice of colors and lovingly designed motifs, the Steiff Collection is a coveted trademark today.
The high wearing comfort and the greatest care in the selection of materials make the Steiff Collection a special children’s clothing brand in the upscale segment that stands for reliability. It is high quality, contemporary and durable. The typical plush teddy bear head with the famous yellow flag and the button in the ear is the key visual of the brand and a symbol of the highest quality.